Sheryl Sandberg’s Divisive Pitch to #leanintogether

Critics have argued that Sheryl Sandberg’s Lean In campaign underplays structural barriers to equality for women. Credit PHOTOGRAPH BY FRANK FRANKLIN II/AP Before Sheryl Sandberg became famous for her “Lean In” franchise of female-empowerment messaging, she was best known, in Silicon Valley, as a sales genius. For seven years in the mid-aughts, Sandberg ran Google’s online sales operation, which involved transforming the company from a beloved search engine with hardly any revenue into a global, multibillion-dollar ad-sales machine. When Facebook hired her, in 2008, to become the second-in-command to the C.E.O., Mark Zuckerberg, part of her mandate was to do


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