Can Apple Sell Wealthy Shoppers on a Luxury Watch?

Tim Cook announces the Apple Watch during an event on March 9th. Credit Photo by Stephen Lam/Getty Because Apple first unveiled its smartwatch six months ago, and little has changed about the product since then, there wasn’t much for the company’s C.E.O., Tim Cook, to tell his audience on Monday, when he took the stage at a theatre in San Francisco for a follow-up event. Everyone already knew about the watch’s cool, if not necessarily essential, features and its stylish design. Cook did reveal one bit of news, though: the price of a high-end version of the watch, encased with

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