Were Google’s Practices Anti-Competitive or Just Anti-Competitor?

Credit PHOTOGRAPH BY TONY AVELAR/BLOOMBERG/VIA GETTY In the late nineties, even before Google’s executives publicly pledged not to be evil , they were positioning their company’s search engine as a meritocratic alternative to the main options at the time. Other search tools based their results on factors like how often a searched-for term appeared on a Web page, but Google went beyond this, ranking pages based on their importance. The company’s engineers prided themselves on developing algorithms that, when presented with a search term, provided a person with the most useful results; advertisements were also more clearly marked on its


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